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Exploring Brand Attachment, Its Determinants And Outcomes

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Existing literature has overlooked investigating the factors that foster attachment in counterfeit consumers. This research developed and validated a model that considers social, The second concerns outcomes of brand attachment to customers and the firm. The third concerns for businesses to create strong the causes of brand attach-ment. We articulate the process by which strong brand Based on the consumer value theory, authors try to consolidate the hypothesis “Customer perceived value, brand experience influence on brand attachment, customer satisfaction, and

(PDF) Brand Attachment: Affecting Factors and Consequences

The findings of the study suggest that only avoidance attachment style moderates the relationships between brand attachment and these consumer behaviours. The link between Two studies grounded in experiential consumption theory—law of apparent reality and model of emotion-driven choice—test path models exploring determinants and outcomes of In the rapidly evolving digital age, characterized by the convergence of internet technologies and digital interactive media, live-streaming platforms have emerged as dynamic

Some antecedents and outcomes of brand love

ABSTRACT this study aims to examine the antecedents and consequences of brand hate in shopping malls, using a tripartite model of hate within the cognitive-affective-Behavioral (caB)

1Findings The results suggest that brand experience in the hotel sector is a consequence of four dimensions: location, ambience, staff and Web, in that order of influence. The findings of the study demonstrate strong associations between both experience-based a strong customer brand and non-experience-based antecedents and brand love, and between brand Brand attachment recently has received great attention among practitioners and academics alike. Scholars consider brand attachment a key requisite in consumer-brand relationships that

: Purpose : The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as This research examines the impact of self-brand image congruence, the brand trust and the brand satisfaction on love of this one, as well as, the consequences of love towards the brand namely The Attachment–Aversion (AA) Relationship model offers a unifying model of customer–brand relationships. To develop it further as a relevant consumer-psychology model,

Findings – This study empirically supports that brand attachment and attachment styles (i.e. anxiety attachment and avoidance attachment) are distinct. Brand attachment not only Emotional branding has emerged as a crucial strategy for businesses to create strong consumer connections and drive loyalty. This study examines the impact of emotional branding on Penelitian ini bertujuan untuk menganalisa pengaruh brand attachment terhadap repurchase intention dengan brand commitment sebagai variabel intervening pada customer

Request PDF | Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs) | Online

Conduct an integrative review and provide a synthesisation of key themes in the brand attachment literature; Identify the underpinning theories, frameworks, and methodologies in brand Brand hate may be defined as a “as a psychological state in which a consumer forms an intense negative emotion and hatred toward a brand, a hatred that reveals itself with Exploring the antecedents and outcomes of destination brand love Suzanne Amaro, Cristina Barroco, Joaquim Antunes This study aims to apply the concept of brand love to a destination

Abstract The purpose of this article is to analyse consumers’ attachment behaviour to a particular brand due to its perceived authenticity. The study aims to identify the

This present study proposes an integrated model of destination brand gestalt, and its effect on brand attachment and brand loyalty.

Abstract Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase

Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers‘ Responses to Nostalgia-Themed Advertisements. Using a sample 970 MMORPG players, support is offered for the posited model, indicating among others, that brand attachment antecedes MMORPG brand tribalism, which in Azza Temessek BEHI Enseignante-chercheur à l’école des Sciences Humaines du Kef The outcomes of brand attachment An empirical investigation of the role of attachment on building

The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to The purpose of this study is to offer a refined scale for the brand happiness construct, a crucial strategy and distinguish its measurement items to other similar constructs (belonging, Survey research is employed to test hypotheses involving brand love, a new marketing construct that assesses satisfied consumers‘ passionate emotional attachment to particular brands.

Across one field study with two different HEIs, we identify indexical, iconic and existential cues as antecedents of authenticity perceptions and examine the effects of such

This study explores how brand loyalty influences Indonesians‘ decisions to boycott brands associated with Israel following a significant event in October 2023 that renewed global Responses to Nostalgia Themed The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to

In the current competitive market, satisfaction and repurchase intention of customers is a critical concerns of enterprises. This research is done to analyze influences of