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Hurry Up! The Effect Of Pop-Up Stores’ Ephemerality On

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Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and Consumer Services, 65. Henkel, L./Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58. Reinkemeier F./Spreer P./Toporowski W. (2021). Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC).

Short and sweet: Effects of pop-up stores’ ephemerality on

Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and Consumer Services, 65. Henkel, L./Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58. Reinkemeier F./Spreer P./Toporowski W. (2021). The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58, 102278 . doi: https://doi.org/10.1016/j.jretconser.2020.102278

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Henkel, L./Toporowski, W. (2022). Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores. Journal of the Academy of Marketing Science. Henkel, L./Jahn, S./Toporowski, W. (2022). Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing ephemerality and consumers need for and Abstract Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in major international markets. They are characterized by their ephemerality but also by the experience realized during the consumer’s visit to the store. Our

Since pop-up stores are created regularly to strengthen brand-consumer loyalty (Lowe et al., 2018), it is critical to understand whether the effect of pop-up stores via perceived uniqueness has a greater influence on product-related short-term responses or brand-related long-term responses, as intended by brands when opening pop-up The effect of pop-up stores’ ephemerality on consumers’ intention to visit . Journal of Retailing and Consumer Services. 2021; 58 : 102278 . doi:10.1016/j.jretconser.2020.102278. This study explores the evolving landscape of consumer experiences in the context of pop-up stores, considering the shifts from product economy to service economy and now the experience economy.

Malgorzata Karpinska-Krakowiak Article 102273 View PDF Article preview Research articleFull text access Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit Laura Henkel, Waldemar Toporowski Article 102278 View PDF Article preview Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and Consumer Services, 65. Henkel, L./Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58. Reinkemeier F./Spreer P./Toporowski W. (2021).

Request PDF | Go pop-up: Effects of temporary retail on product-and brand-related consumer reactions | The shopping experience itself is becoming increasingly important in today’s markets. As a The results suggest that three dimensions of pop-up store design, namely sign, style, and layout elements, positively affect brand attitude and purchase intention through the mediating effect of store image. This research offers theoretical and managerial implications for pop-up retailing.

„Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit .“ Journal of Retailing and Consumer Services, vol. 58, 2021, p.&nbsp102278 , doi: 10.1016/j.jretconser.2020.102278. Details DOI 2019 | Journal Article Meyerding, Stephan G.H., Alexander Bauchrowitz, and Mira Lehberger. — Henkel, Laura & Toporowski, Waldemar (2021): Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58, 102278. — Ryu, Jay Sang (2011): Consumer attitudes and shopping intentions toward pop-up fashion stores. Journal of Global Fashion Marketing, 2(3), 139–147. Journal of retailing and consumer services. – Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. – Vol. 58.2021, p. 1-9 Subject: Pop-up store | Ephemerality | Intention to visit Online Resource Check full text access| More access options More details Report error

Prof. Dr. Waldemar Toporowski

Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC). Our focus in this article is on a concept that combines ephemerality and experience. Marketers increasingly have been adding pop-ups as a vehicle to reach consumers. By this term we mean stores that literally pop up for a limited period of time

The effect of pop-up stores’ ephemerality on consumers’ intention to visit . Journal of Retailing and Consumer Services. 2021; 58 : 102278 . doi:10.1016/j.jretconser.2020.102278. Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC).

Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit – Article&Book-Science hub Mutual Aid community Post for Help

Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC).

2021 | Zeitschriftenartikel Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit Henkel, L. & Toporowski, W. (2021) Effects of related long term pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC).

The effect of pop-up stores’ ephemerality on consumers’ intention to visit . Journal of Retailing and Consumer Services. 2021; 58 : 102278 . doi:10.1016/j.jretconser.2020.102278. Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and Consumer Services, 65. Henkel, L./Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58. Reinkemeier F./Spreer P./Toporowski W. (2021).

The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58, 102278. doi:10.1016/j.jretconser.2020.102278 Dissertation zur Erlangung des Doktorgrades der Wirtschaftswissenschaftlichen Fakultät der Georg-August-Universität Göttingen (Dr. rer. pol.) Henkel, L./Toporowski, W. (2022). Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores. Journal of the Academy of Marketing Science. Henkel, L./Jahn, S./Toporowski, W. (2022). Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and

Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC). Découvrez la dernière initiative de JACQUEMUS avec son pop-up en distributeur automatique entièrement rose. Explorez cette expérience de shopping unique. Effects of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Sweden.

相似文章 1 Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit Journal of Retailing and Consumer Services , 2021, 引用: 15 Cite this publication Hurry up! The effect of pop-up stores’ ephemerality on consumers’ expérience de intention to visit Henkel, L. & Toporowski, W. (2021) Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC).

Effects of pop-up stores on positive word of mouth: the roles of store ephemerality and mouth the roles of store consumers´need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC).